What makes cannabinoids so valuable is that they provide modest psychoactivity without compromising function and are a good choice for high performers. CBD business companies are loosing market share for the Delta-8-THC.
When the mainstream thinks of pot, they think of a bunch of pot smokers sitting on their couches getting taller than dogecoin. When the mainstream thinks of CBD, they think of the “benefits of hemp without the psychoactive components.”
But what if there was something in between? Something that gives you a modest “high” without harming the function. What if there was a new type of THC designed for high-performance, functional athletes and people? That substance exists: delta-8-THC.
What is Delta-8-THC?
Most THC (tetrahydrocannabinol) products are made with delta-9-THC. This form of THC is the type that provides the classic effects associated with adult marijuana use. Delta-8-THC is a different type of THC that in recent decades has been very difficult to extract in commercial quantities.
What makes the delta-8-THC so valuable is that it provides a modest “high” without compromising function and is therefore the right choice for athletes, business people and other high performers.
It is important to understand that the market for products that contain delta-8-THC in their composition is different from that for products made with delta-9-THC, but there is overlap and this is where hemp companies will lose out.
How Are Delta-8 Products Changing the Game?
The only thing that stopped many delta-9 fans from transitioning to delta-8 was that their favorite products weren’t available in the “D8” version. But now, new startups, made a complete line, including dyes delta-8 cartridges for spraying of delta-8, delta-8 pure distilled, gums and more.
The reality is that few people are equipped to produce delta-8-THC, let alone turn it into a product. Delta-8-THC is rare and difficult to extract, so the companies that are producing it now are the ones who have the opportunity to build their brands first.
What’s in Store for the Future of the Hemp Industry?
We can expect that over the next two years the hemp industry will attract a larger customer base. High performers interested in nootropics ($2.17 billion) will begin to change and experience delta-8.
And just as when the CBD was legalized and many influencers tried to build personal brands, the same will likely happen with delta-8. We can expect to see athletes, entrepreneurs and celebrities endorsing and partnering with delta-8 brands.
What Are the Challenges Facing the Delta-8-THC Industry?
There are two challenges in the delta-8 industry’s path. The first is legalization: as delta-8-THC Collection is new to the commercial space, there aren’t many specific regulations for it yet. While this has allowed the delta-8 industry to thrive, it also poses a problem for the future.
In the current scenario, the legality of delta-8 depends a lot on how it is derived. When cannabinoid is derived entirely from hemp, it is considered a legal isomer of CBD under the US Farm Bill of 2018. The enactment of the Farm Bill in 2022 offers a great opportunity to develop a suitable infrastructure for delta-8 companies.
The second challenge is market awareness. Most people to this day do not know that there is a form of THC for high performing individuals. And, thus, entering the market and promoting it is the second biggest challenge that companies face.
In conclusion, we hope to see delta-8-THC as an innovation that will redefine the CBD and hemp markets for years to come.